Different is better than better

Different is better than better


18 June 2021 | Thrive Global


Ori Ben Ner is the CEO of SupPlant, an AgTech world leader

in the field of autonomous irrigation systems and precision farming.

Ori Ben Ner, CEO


Thank you so much for doing this with us!

Before we dig in, our readers would like to get to know you a bit more.


Can you tell us a bit about your “backstory”? What led you to this particular career path?



SupPlant was founded in 2015. For the first 3 years, we worked on developing our technology, and in 2018 we commercialized it.

The idea of SupPlant was created long before: Avner Ben Ner, my Grandfather, was born and raised as a farmer in a small village in the northern part of Israel.


He is still a farmer today, at the age of 88. Zohar Ben Ner, my father, the founder of SupPlant and a well-known entrepreneur in AgTech, founded SupPlant under the notion that plants can speak and that through translating them we can revolutionize irrigation.


Can you tell our readers what it is about the work you’re doing that’s disruptive?


Only 2% of the world’s farmers use computerized models to irrigate. On the one hand, we have developed a system that provides the world’s most accurate irrigation recommendations through sensing and translating plants — built for those 2% of farmers.


More exciting — our latest breakthrough allows us to utilize the vast amounts of data accumulated and provide the remaining 98% a sensor-less irrigation regime. That is a quantum jump from any known common practice.


We are disrupting the way crops are being irrigated and grown — tackling 2 of the world’s biggest challenges in the 21st century:


Water supplies (71% of them go to irrigation) and food production (we increase yield by 20%+ starting from the first season solely through shifting to a plant-based irrigation regime).


Click here to read the full article


Find out what your plants are trying to tell you

Unmute your Crops